Introduction

Enteromed provides some of the best products on the market to alleviate various forms of diarrhoea, bloating, and IBS-related issues. Their offerings, including Doctor Gut’s vegan, drug-free capsules and Enterosgel’s tasteless, non-medicine gel, are designed to help people of all ages, including children, live free from digestive issues.

In Summer 2024, Piqniq was tasked with expanding sales across key retailers such as Amazon and Boots, while also improving the performance of Enteromed’s direct-to-consumer platform, specifically for the Doctor Gut brand. Additionally, a significant challenge involved increasing the nationwide availability of Enteromed’s products in retail outlets.

Campaign Strategy

To meet these objectives, Piqniq launched a comprehensive campaign encompassing:

TV: The campaign leveraged linear TV and Subscription Video On Demand (SVOD) platforms, ensuring maximum reach. Regional access to ITV content and integration with outdoor Olympic coverage screens amplified visibility.

Out-of-Home: Strategic proximity-to-purchase placements in pharmacies nationwide ensured high visibility close to points of sale.

Client Feedback

Elena Markaryan, CEO & Founder of Enteromed, praised Piqniq’s efforts:

“The dream team to work with! From the first meeting, Piqniq earned our full trust. Passionate and professional, they took our challenge on with daily communication, bright ideas, attention to detail, and huge respect for every question. We keep receiving an unbeatable level of service from Piqniq. They are part of my team, they understand our values and goals, and keep coming up with innovation. To top it off, the first three months have given us unprecedented growth of 400%.”

Ongoing Collaboration

Following the success of the summer campaign, Doctor Gut’s marketing spend has continued throughout 2024. Furthermore, Piqniq’s outstanding performance led to a partnership expansion, including the launch of successful campaigns for the Enterosgel brand in Q4.

Piqniq’s innovative and results-driven approach transformed Enteromed’s presence in the market, delivering exceptional growth and setting a solid foundation for future success. This case study exemplifies the power of strategic marketing in driving sales and brand expansion.