Piqniq are now Founding Members of the Alliance of Media Independents (AMI), powered by the Alliance of Independent Agencies.

AMI is the first and only UK trade group created specifically to champion top-tier independent media agencies — and we’re thrilled to be part of it. The Alliance of Media Independents will function as a full-time offering, supporting independents by providing exclusive benefits to its members, fostering closer ties with relevant media owners, partners and suppliers, and launching events for all levels of agency staff.

Collectively, the launch agencies represent more than £900m in billings. This would make the group the third-largest media buyer in the UK, behind WPP’s EssenceMediacom and Omnicom’s OMD, according to the latest Nielsen figures.

What matters to Piqniq is joining 1,800+ indie founders who are shaping what comes next. AMI & the Alliance gives Piqniq a stronger, united voice for what we know matters: creating better outcomes for clients, empowering our people and building a more progressive, collaborative media industry.

Together we’re unlocking access to smarter tech, richer research, high-impact events & partnerships and most importantly a platform to shout louder about the value of true independence.