We were thrilled to attend the AI Accelerator Showcase at Digital Catapult. From insightful panels to pitches showcasing cutting-edge artificial intelligence & machine learning solutions, it was inspiring to see how AI/ML is revolutionising the creative & media industry.

The creative & media industries contribute a staggering £125 billion, or 6%, to the UK economy, yet their potential to drive innovation—especially through AI and machine learning—deserves a bigger spotlight. It is truly time to accelerate real-world applications of AI, create more efficiency for brands and redefine industry standards.

Stand out solutions from the event included:

Regulations in advertising can be a minefield, with millions of ads taken down each year due to compliance issues. A simplified process can now be offered, with instant compliance reviews and actionable feedback. This new to market tool not only ensures marketing campaigns stay compliant but also helps teams maintain creativity without fear of regulatory pushback.

Brands have always wanted to get a deeper understanding of their consumers. As it was aptly put, what if it was possible to “unlock consumer insights with ethical mind reading”. The opportunity now exists to create virtual consumers with detailed personas—memories, habits, likes, and dislikes. This technology allows businesses to simulate and test ideas in real-time, embedding customer voices into decision-making processes. It’s possible that this could truly redefine customer-centric innovation.

The potential for the entire industry—including media agencies—to harness AI and machine learning to drive more effective outputs, drive creativity and foster growth is immense. With a suite of innovative technologies already onboarded since launch, here at Piqniq we’re excited to collaborate with today’s forward-thinking innovators to further redefine how brands can leverage media opportunities.