Did you catch our latest work with Nissin Noodles? Team Piqniq are thrilled to have played a part in bringing the brand to big screens this spring.

As part of Nissin’s European repositioning, built around the iconic “The Original, Original.” campaign concept, we helped bring the brand to life in cinemas across Germany’s biggest cities.

The focus is on Cup Noodles and Soba, supported by an evolved brand positioning for Gen Z and young millennials. The objective is to firmly establish Nissin across Europe as an authentic Asian instant noodle brand and to build a scalable communications platform for the decades ahead.

At the heart of the campaign is a modern, emotional, and culturally relevant retelling of the story of the inventor of instant noodles. The claim “The Original, Original” translates this core idea into a clear and contemporary message.

Aligned with some of this season’s most anticipated blockbusters, including Marty Supreme, Project Hail Mary, and Crime 101, Nissin reached a young, adventurous audience right where the cultural conversation was happening.

A pleasure, as always, working with the team at Threepipe Reply on this one.