Piqniq partnered with Anatomy to deliver an influencer-led campaign for Eastern City BID, designed to spotlight the district’s lesser-known cultural gems and vibrant community experiences.

As the Eastern City evolves into a hub of innovation and change, the campaign positions it as more than just a business district, it’s a destination to meet like-minded people, discover new interests, and break away from the traditional 9–5 routine.

To bring this to life, we collaborated with a diverse mix of creators. From Aydaan Al Saad uncovering locals’ favourite hidden spots to Olivia Grace Herring taking part in a DJ-led yoga session, the content has sparked curiosity and introduced fresh perspectives to the area.

And we’re only just getting started. With the campaign running through December, our creators will continue exploring the best views, quirkiest cafés, and must-visit hidden gems across the district. Stay tuned, there’s plenty more to come!

Curious to see what they’ve discovered so far?
Explore the highlights on our Instagram: https://lnkd.in/ed5VmeAC