Piqniq is pleased to announce a new partnership with Premier, one of the UK’s most recognisable and trusted convenience store brands. As Premier continues to play a vital role in communities across the country, this collaboration will support the business in navigating the evolving HFSS (high in fat, salt and sugar) and LHF (less healthy food) advertising restrictions across today’s media landscape.

This partnership marks an important step in helping retailers adapt to regulatory change while continuing to connect effectively with customers.

Sophie Porter, Marketing Manager at Premier added “The Piqniq team have taken a collaborative approach and have been really proactive in finding solutions to these new challenges. They’re a total pleasure to work with!”