Piqniq Feed
Sports Rights Are Media’s Most Valuable Currency
How the Paramount acquisition of the Champion's Leagues highlights how sports rights are becoming media's biggest battleground >
Why the Sky–ITV deal could redefine British media power
As streaming surges and ad revenues fall, the Sky–ITV talks could rewrite Britain’s media balance >
Streaming takes centre stage for Gen Z’s
Streaming audiences aren’t just watching stories anymore, they’re stepping inside them >
Beyond the “littles”, why mass reach still wins out
Challenging why ‘lots of littles’ alone can’t drive long term brand growth. There's still a place for mass reach and attention >
Big screen, small standards: YouTube’s tensions with TV
As YouTube exits BARB and view counts balloon, the gap between being on TV and being TV has never been clearer >
GenAI’s impact on TV for brands
Bee Pearson joined a panel of industry experts to discuss the impact GenAI is having on advertisers >
Empowering creativity and innovation
There's a huge opportunity for the media industry to harness AI & machine learning to drive creativity & growth >
7 million strong on Netflix
How does Netflix’s ad-supported model redefine TV advertising >
The big screen revival
Why Q4’s cinema lineup is a golden moment for advertisers >
Inside the mindset of CTV advertisers
Piqniq co-founder Bee Pearson took to the stage at VideoWeek’s New Video Frontiers to talk all things CTV >
Amazon Prime’s ads launch
As Amazon rolls out ads to all their Prime Video customers, what does this mean for media planning >